Hypothesis-Driven Creative Strategy
Stop guessing with your ad spend. We combine high-converting creative with micro-influencer content to slash your CPAs. Using a rapid testing framework, we build a proven playbook that scales your brand and teaches you exactly what wins on social—all fully managed by us.
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3X ENGAGEMENT IN 30 DAYS
72% CTR LIFT
DONE FOR YOU
Loved by DTC, B2B, and SaaS Brands
Our Proven Framework for Winning Ads
Research Customer Voices
Hypothesis Concepts
Script & Storyboard
Film the Ad
Edit the Video
Test & Analyze
Grow & Repeat
1. Researching “Voice of The Customers”
Our framework analyzes real reviews, social media, comments, and forums to uncover customer personas, pain points, trust drivers, and competitors. This helps us understand the emotional impact of your offer and create ads that resonate.
2. Hypothesis Driven Ad Concepts
We understand that different types of customers can buy for different reasons. So we use a matrix approach to craft different combinations of creative messages, formats, and angles tailored to different customer profiles, all based on hypotheses we’ve derived from our creative research.
3. Script Writing and Story-boarding
We adopt various proven copywriting frameworks to structure our scripts, matching their performance goals. This method helps us write relatable and authentic scripts that sound and feel like the way your ideal customers speak, ensuring we capture their attention.
4. Film the Ad
We source, negotiate, manage and use authentic UGC actors that look and speak like your customers. Scripts and B-rolls defined by us are filmed for each ad concept and its variations. We work intimately with actors and QA check footage before editing.
5. Edit the Video
Our editing style focuses on recreating authentic content that feels organic to your customers, capturing and retaining attention. Everything is optimized for trackable results. To do this, we fine-tune the video pacing, sound effects, captions, and keyframes.
6. Test, Analyze, Scale, Iterate
Testing creatives is the name of the game. We analyze the data to understand what works best and why. Each ad is tested to prove itself. Winning creatives are graduated to scaling campaigns to amplify results. These insights sharpen and iterate future creatives.
7. Grow, Frame, Repeat
Growth isn’t luck with us—it’s a formula with ever-changing variables. Customers change, winning creative styles evolve. You need to keep iterating and stay ahead with data-driven creative strategies that combine science and art. No more guesswork.
50+
SERVICED BRANDS
90%
WINNING CREATIVE RATE
18
GROWTH FRAMED TEAM
US, CA, EU, APAC
MARKETS COVERED
What Our Clients Say
"We saw a 72% jump in CTR after launching the videos. I truly believe UGC is the next big trend for B2Bs and SaaS as well, and Growth Framed will help you get there."
Monica Zhang
Demand Generation Specialist
"Growth Framed genuinely invests in researching ad content tailored to our specific category and consistently optimizes based on performance. They have not only inspired our in-house creative work but have also provided valuable strategic guidance on our ad operations that goes far beyond just the visuals."
Ethan
Creator Collaborations Manager
"Steven and his team are absolutely magicians when it comes to ads and web development - I am beyond grateful for finding Growth Framed and being able to rely on them to always exceed expectations!"
Brandon Kuhn
Owner/President
No more headaches, Everything is Done For You
Let us focus on the content so you can go make an amazing product
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Maximize your ad spend by optimizing your conversions!
Maximize your ad spend by optimizing your conversions!
Ready to scale with creatives that actually convert?
Stop guessing. Start testing. Let's build a system that delivers results.
