We make ads for the modern ADHD brain
We help our clients script, shoot, and edit stand-out ads that find themselves to your customers' ADHD brains. Potential customers are drowned in noisy never-ending short form content, between your ads, the latest viral dance, Joe Rogan podcasts, flash news, skits and more.
Back in simpler days, ads were held to low standards. Even stock photos with some texts worked fine. The challenge back then was media buying management and showing ads optimally as algorithms were TERRIBLE. Things were quite manual but eventually everyone got good at A/B testing and optimizing budgets. The tools + algorithms to do so vastly improved nowadays too
With TikTok's launch in prominence, the effectiveness of high budget video ads dropped steeply. Audiences are instead captivated by engaging content from users, skyrocketing the performance of UGCs. Turns out, media buying optimizations don’t matter if foundational creatives just aren't good enough. Everything else is just lipstick on a pig.
It's difficult to learn AND stay current with ever changing creative strategies, best practices, and trends, especially if your perspective is limited to one company. That's not all! On top of that, you'll need a team that can manage negotiating, scripting, casting, shooting, editing, media buying, and more. Each of which takes different deep skills.
Loved by various DTC and B2B Brands
How we make winning ads
We write authentic scripts that are relatable and comfortable to your target audience.
We cast the right actors that represent your customer personas. Selling to 35 year old new mom? We will cast a 35 year old new mom.
We study what works on organic platforms, reverse engineer and improve upon it. Testing variations and playing close to trends.
We offer media buying management for those that want the complete package. We will work with you to set up budgets and optimize for your goals
Hypothesis driven approach, find your creative "playbook"
We adopt a framework and hypothesis driven approach to help our clients find a creative strategy playbook for their particular business iteratively.
Affordable network of experts
Save ~$100k/yr and ~200 hours/month compared to hiring full-timers or freelancers.
Avoid the hassle of onboarding and offboarding constantly
Stay ahead, stay in the know
Tap into the expertise of marketers. We talk to our network of marketing professionals, share best practices, emerging techniques, and industry secrets to each other
Work with a partner
that invests in YOUR growth
Learn about how we can help you grow your audience
and get paid
Earn referal bonuses each time you refer a client to us! Contact us to find out more.
Have questions?
What is the turnaround time for ad production?
Creating a wave of ads typically takes 3-4 weeks. The process involves roughly 1 week for researching & scriptwriting, another week for filming, and a final week for editing. Delays may occur if casting actors with precise specifications takes extra time or if extensive revisions are needed (note: timeline illustrated assumes one round of revisions during the scriptwriting phase).
What can i expect once we start to collaborate?
1. Initial Onboarding Call: We start with a meeting to fully grasp your product and target audience, aiming to understand them as deeply as you do. Following this, we provide a selection of actors who fit your ideal customer profile for you to choose from.
2. Brand and Market Research: We dive into your brand, scrutinize your reviews, evaluate your competitors' advertisements, and analyze your customer feedback to craft advertisements that resonate with your customers' needs and aspirations.
3. Script Review: You'll have the opportunity to review the ad scripts. Typically, only one round of revisions is required initially (for the first 1-2 months). After this period, we usually align closely on most aspects.
4. Production and Delivery: Our chosen actors film the advertisement, after which we edit the footage. The final product is then shared with you via a shared Google Drive folder, granting you complete ownership and access to all raw materials.
5. Evaluation and Planning: We assess the effectiveness of the ads and brainstorm ideas for the next month's creative content, then the process begins anew from 3. Script Review
---As for Deliverables---
Static Ad: An image or photo advertisement designed to either seamlessly integrate with the feed for an organic feel or capture attention with a striking design.
TikTok Trend Ad: Capitalizing on viral trends on TikTok, these ads adapt popular sounds in a way that's tailored to your brand, making your content both relevant and engaging.
UGC Ad: Short, user-generated content-style ads lasting 30-90 seconds that feature an actor advocating for your brand in an informative yet subtle manner, avoiding a pushy sales pitch.
Do you provide trial periods or create sample videos?
No, we don't offer that. If you're interested in testing our services, the "Starter" plan is the ideal choice. You have the freedom to cancel whenever you wish.
Can i cancel if I'm dissatisfied with the service?
No long-term commitments in our contracts. You're free to pause or cancel anytime with a 2 week notice, though we don't offer refunds after services have started and fees are charged at a pro-rated basis upon cancellation/
What happens if the ad doesn't perform to expectations?
Should the ad underperform, we'll undertake revisions and strategic adjustments based on both our internal analysis and feedback from you or your audiences.
What if I don't like how the ad looks?
Brands used to invest in $20K in professional 30-second commercials that flopped on Meta & TikTok. While the aesthetic is important, we focus more on the ad's effectiveness and objective outcomes rather than personal preferences.
Is ad/creative production your sole service, or do you also handle media buying?
Yes, we do provide media buying services for an additional fee. The success of your campaign is most significantly impacted by the ad itself, not the targeted audience or whether you use CBO or ABO strategies, which is why we emphasize the ad creation process above all else.
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